李玉豪学位论文及已发表论文目录 2017-10-13

1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social 

broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL 

COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)

2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships 

between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia

 Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.

3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, 

Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745.

　　论文题目： 社交化广播服务背景下个体用户营销者生成内容分享影响因素研究

　　专业：管理科学与工程

　　学号：4110008002

　　公示时间：2017.10.9

　　公示地点：院图书馆

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