王伟学位论文及已发表论文目录 2019-10-15

[1]      Wang, W., Li, G., Fung, Y.K.R., & Cheng, T. C. E. Mobile advertising and traffic conversion: The effects of front traffic and spatial competition[J]. Journal of Interactive Marketing, 2019, 47: 84-101.

[2]      Wang, W., Li, G., & Cheng, T. C. E. Channel selection in a supply chain with a multi-channel retailer: The role of channel operating costs[J]. International Journal of Production Economics, 2016, 173: 54-65.

论文题目：基于地理围栏及竞争性重定向技术的广告策略研究

专业：管理科学与工程

学号：4114008034

公示时间：2019.10.15